中文字幕 日韩 人妻 无码_亚洲无码电影_亚洲精品成人网站在线观看_久久99精品国产99久久6不卡,午夜亚洲国产理论片二级港台二级_黑人强伦姧人妻日韩HD_国产精品资源在线一区_大胸好大被揉捏好爽在线观看免费_全免费观看中文字幕三级_久久精品国产亚洲av瑜伽_亚洲中文字幕欧美岛国_又爽又黄无遮挡免费视频黄_国产成人高清在线播放_日韩一区中文无码 ,国产精品无码一级免费看A级毛激情_国产精品无码一区免费看_日韩亚洲av人人夜夜澡人人爽_亚洲最新av片不卡无码久久_中文字幕人妻第一区_国产欧美综合在线观看_天天av天天爽无码中文_中文字幕久久久久久久免费蜜桃麻豆_91中文字幕午夜福利亚洲天堂成人国产三级_欧美亚洲精品一级毛淫片_国产在线视频一区二区高清乱码99

題目：Which Enemy to Dance with? A New Role of Software Piracy in Influencing Anti-piracy Strategies

講座專家：耿先駿 教授

時(shí)間：2021年12月24日上午10:30

Join Zoom Meeting

https://tulane.zoom.us/j/95509129572?pwd=MlRCNWNhMC9PRXBLT0VIY1U0MjVKUT09&from=addon

Meeting ID: 955 0912 9572

Passcode: 160337

摘要：Software piracy is a challenging issue faced by software firms and governments all over the world. To control software piracy, firms exert considerable effort in anti-piracy measures. This paper uses game theoretical models to study how software firms should determine their anti-piracy efforts and product prices. There are two unique aspects of our model. First, anti-piracy efforts have both a direct effect and a cross effect on software piracy. Second, we capture two types of competitions when piracy exists: one between a legitimate product and a pirated product, and the other between two pirated products. We find several interesting results. We show that due to pirated products' buffer effect not studied before, eliminating piracy does not necessarily mean higher profit for firms. This helps explain why some software firms still provide a desktop version and suffer cost from piracy although a Software as a Service (SaaS) version can totally eliminate piracy. Direct and cross effects have different impact on firms' decisions and profits. Opposite to what one might expect, when a firm's anti-piracy effort becomes more effective in increasing the cost of pirating its own product but not its competitor's product, the firm becomes worse off under certain conditions. By contrast, if the anti-piracy effort's cross effect is higher, therefore increasing the cost of pirating its competitor's product, a firm will always be better off. The managerial implication is that if a firm ignores the cross effect, it could under-invest in anti-piracy effort, causing its profit to suffer.

專家簡介：Xianjun Geng is a Full Professor of Management Science and Freeman School Distinguished Chair in Business at the A. B. Freeman School of Business, Tulane University. His research interests include pricing, supply chain management, business analytics, information security and behavioral economics. His work has appeared in Management Science (in IS, Marketing and OM departments), Information Systems Research, MIS Quarterly, Journal of Management Information Systems, Production and Operations Management, Journal of Marketing, Marketing Science, Journal of Retailing and other academic journals.

歡迎廣大師生前來參加！